There are literally thousands of data providers trying to sell the “best” data to solve all your needs – where does one begin? Let DeviationStandard filter through the noise to provide exactly the data necessary for your project. When evaluating data providers, we look at dozens of factors, including:

• Source(s) – 1st vs 2nd vs 3rd party
• Collection methodology (panel survey vs primary sourced)
• Matching methodology (probabilistic vs deterministic)
• Sampling techniques
• Match rate/quality with downstream platforms

Companies often overlook one or many of these factors, leading to lower quality data, multiple revisions/payments, and lost time. We remove the stress and provide you with just the data you need, when you need it.